Cosmetic dentistry experienced a renaissance in the 1980s as more and more Americans purchased do-it-yourself products to bleach their teeth. Americans now spend approximately 15 billion dollars annually on over-the-counter products and professional tooth whitening services.
The Rising Popularity of Teeth Whitening
The Food and Drug Administration claims that whitening restores the tooth's natural sheen whereas bleaching whitens beyond the natural tooth's color. That said, most people consider tooth whitening and tooth bleaching to be virtually synonymous terms.
Teeth whitening is now the most sought after procedure in cosmetic dentistry. Americans spend tens of billions of dollars every year in efforts to improve their smiles. In fact, over 100 million Americans, or approximately one out of every three people you see, are reported to make an effort to whi…